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dc.contributor.authorLaitala, Kirsi Maria
dc.contributor.authorKlepp, Ingun Grimstad
dc.contributor.authorHauge, Benedicte
dc.date.accessioned2019-08-28T08:05:33Z
dc.date.accessioned2019-09-13T11:54:10Z
dc.date.available2019-08-28T08:05:33Z
dc.date.available2019-09-13T11:54:10Z
dc.date.issued2011
dc.identifier.citationLaitala KM, Klepp IG, Hauge B. Materialised Ideals: Sizes and Beauty. Culture Unbound. Journal of Current Cultural Research. 2011;3:19-41en
dc.identifier.issn2000-1525
dc.identifier.urihttps://hdl.handle.net/10642/7527
dc.description.abstractToday’s clothing industry is based on a system where clothes are made in readyto-wear sizes and meant to fit most people. Studies have pointed out that consumers are discontent with the use of these systems: size designations are not accurate enough to find clothing that fits, and different sizes are poorly available. This article discusses in depth who these consumers are, and which consumer groups are the most dissatisfied with today’s sizing systems. Results are based on a web survey where 2834 Nordic consumers responded, complemented with eight in-depth interviews, market analysis on clothing sizes and in-store trouser size measurements. Results indicate that higher shares of the consumers who have a body out of touch with the existing beauty ideals express discontentment with the sizing systems and the poor selection available. In particular, large women, very large men, and thin, short men are those who experience less priority in clothing stores and have more difficulties in finding clothes that fit. Consumers tend to blame themselves when the clothes do not fit their bodies, while our study points out that the industry is to blame as they do not produce clothing for all customers.en
dc.language.isoenen
dc.publisherLinköping University Electronic Pressen
dc.relation.ispartofseriesCulture Unbound;Volume 3
dc.rightsArtikkelen og tidsskriftet er publisert under Creative Commons-lisensen Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0).en
dc.rights.urihttps://creativecommons.org/licenses/by-nc/3.0/
dc.subjectClothingen
dc.subjectSizesen
dc.subjectBeautiesen
dc.subjectNormsen
dc.subjectLabellingen
dc.subjectFinished goodsen
dc.titleMaterialised Ideals: Sizes and Beautyen
dc.typeJournal articleen
dc.typePeer revieweden
dc.date.updated2019-08-28T08:05:33Z
dc.description.versionpublishedVersionen
dc.identifier.doihttps://dx.doi.org/10.3384/cu.2000.1525.11319
dc.identifier.cristinID807945
dc.source.issn2000-1525
dc.type.documentJournal article
dc.relation.journalCulture Unbound. Journal of Current Cultural Research


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Artikkelen og tidsskriftet er publisert under Creative Commons-lisensen Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0).
Except where otherwise noted, this item's license is described as Artikkelen og tidsskriftet er publisert under Creative Commons-lisensen Attribution-NonCommercial 3.0 Unported (CC BY-NC 3.0).