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dc.contributor.authorGerini, Francesca
dc.contributor.authorAlfnes, Frode
dc.contributor.authorSchjøll, Alexander
dc.date.accessioned2018-10-09T10:08:40Z
dc.date.accessioned2018-10-23T13:37:48Z
dc.date.available2018-10-09T10:08:40Z
dc.date.available2018-10-23T13:37:48Z
dc.date.issued2016-03-22
dc.identifier.citationGerini F, Alfnes F, Schjøll A. Organic‐and Animal Welfare‐labelled Eggs: Competing for the Same Consumers?. Journal of Agricultural Economics. 2016;67(2):471-490en
dc.identifier.issn0021-857X
dc.identifier.urihttps://hdl.handle.net/10642/6280
dc.description.abstractTo understand the market for sustainable foods, it is important to allow for heterogeneous preferences. However, most studies of consumer preferences for sustainable foods only investigate average consumer preferences. They do not take into account that some consumer segments attempt to purchase as much sustainable food as possible, others are indifferent to the notion of sustainable food, and still others consider sustainable food a complete hoax. The aim of this study is to explore the preferences for various types of premium eggs across these three consumer segments. We conduct a choice experiment including nine hundred Norwegian consumers and perform a behavioral segmentation based on the frequency of organic food purchase. We find that the segment purchasing the most organic food is willing to pay a significant premium for organic eggs over eggs displaying only enhanced animal welfare. However, most consumers who occasionally purchase organic products are unwilling to pay more for organic eggs than for enhanced animal welfare eggs, suggesting diminishing marginal utility for additional attributes. We find the third consumer segment attempts to avoid organic eggs, even when they cost the same as other eggs. Our findings suggest that organic products will be unsuccessful in acquiring larger market shares as long as most consumers are unwilling to pay a premium for organic products with all their cost increasing sustainable attributes over products that have only a single sustainable attribute, in our case enhanced animal welfare.en
dc.description.sponsorshipThe Foundation for Research Levy on Agricultural Products (FFL) and the Agricultural Agreement Research Fund (JA) through Norwegian Research Council in Norway (project no. 190424) funded the data collection.en
dc.language.isoenen
dc.publisherWileyen
dc.relation.ispartofseriesJournal of Agricultural Economics;Volume 67, Issue 2
dc.rightsThis is the accepted version of the following article: Gerini, F., Alfnes, F., & Schjøll, A. (2016). Organic‐and Animal Welfare‐labelled Eggs: Competing for the Same Consumers?. Journal of Agricultural Economics, 67(2), 471-490., which has been published in final form at http://dx.doi.org/10.1111/1477-9552.12154.en
dc.subjectAnimal welfaresen
dc.subjectChoice experimentsen
dc.subjectEgg attributesen
dc.subjectMixed logitsen
dc.subjectOrganic foodsen
dc.titleOrganic‐and Animal Welfare‐labelled Eggs: Competing for the Same Consumers?en
dc.typeJournal articleen
dc.typePeer revieweden
dc.date.updated2018-10-09T10:08:40Z
dc.description.versionacceptedVersionen
dc.identifier.doihttp://dx.doi.org/10.1111/1477-9552.12154
dc.identifier.cristinID1389647
dc.source.issn0021-857X
dc.source.issn1477-9552
dc.relation.journalJournal of Agricultural Economics


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