Browsing SVA - Consumption Research Norway (SIFO) by Subject "Segmentations"
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Affective and cognitive dimensions of ski destination images. The case of Norway and the Lillehammer region (Taylor & Francis, 2017-04-25)To map the image foreign markets have of Norway as a winter tourist destination, and the Lillehammer region in particular, we surveyed 1000 respondents from Sweden, Denmark and Germany. We identified six key experience ...